Texas A&M Answers the Call From More Than One Reveille
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TEXAS A&M: REVEILLE
When a group of Aggie Cadets accidentally ran over a dog in 1931, the incident became a driving
force in the development of the school’s proud mascot tradition. After discovering that the black and
white dog had survived its encounter with the Model T, the students took the injured animal to their
dormitory. The dog’s response to the next morning’s bugle call helped the excited animal claw her
way into A&M history.
When the bugler sounded reveille, the dog reacted to the military tradition by barking and instantly
earned the “Reveille” nickname.
The Aggies Corps of Cadets quickly transformed their new pet into a school mascot. Reveille took a
liking for the A&M band and followed them to all formations while leading them when they marched.
The first football game that fall marked Reveille’s first official mascot appearance, when she took the
field with the band.
After nearly 13 years of service to the university, Reveille died in 1944. Her memory was honored
when she was buried at the north entrance of Kyle Field. Additional Reveilles that have passed on
after serving the school are also buried outside the stadium. When the north end zone was filled in
with stands before the 2000 season, the view of the field from the Reveille monument was suddenly
blocked. In an effort to keep Reveille ‘spirits’ in the game, a scoreboard was placed on the outer
stadium wall so that the former Aggie mascots could always stay involved.
Aggie mascot tradition evolved into an American Collie being the breed of choice to represent the
school. The “Lassie” look alike is a regular at A&M ball games and sports a blanket with an Aggie
logo and colors. Because the “eyes of Texas” seem to be constantly on Reveille, the Aggie cadets
keep watch over their mascot to prevent Longhorn fans from dognapping the A&M symbol.
“Being Reveille’s caretaker is a 24 hour job because she’s never left alone,” said mascot corporal
Craig Serold. “There’s always somebody watching her, either myself or one of my buddies. It’s a
great honor to represent something that’s such a symbol of the spirit and tradition
at Texas A&M,” he added.
Serold points to an incident during the 1993 holiday season that serves as a constant reminder that
Reveille is a constant target. “It was About 5:50 the morning after Christmas,” Serold said
remembering the moment that took place while a previous mascot corporal had
kept Reveille Five and Six at his house during a break from school.
“The mascot corporal was asleep and his dad let the dogs out to use the bathroom. He took his eye
them for a minute while he got a cup of coffee.” Serold said. Some guys called the rustlers, a spirit
group at Texas, had been staking out the backyard waiting for their chance. They took Reveille Six
who was just a puppy at the time, and kept her for several days before giving her back.”
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