Arizona State University Traditions Discover the School's Nickname, Mascots, Colors and More Gameday Gear and T-Shirts Now Available
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Discover the stories surrounding the Arizona State Sun Devils nickname story along with the school's mascots, colors and many great traditions that take place on gameday and beyond.
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Arizona State University
Location: Tempe, Ariz.
Conference: PAC 12
Colors: Maroon and Gold
Fight Song: ASU Fight Song
Arizona State Mascot: Sparky
If you think the costumed ASU mascot and the pitchfork carrying logo are
actually Sun Devils then think again. While they certainly possess a
devilish look, a "sun devil" according to the ASU School of Climatology, is
actually an unusual atmospheric condition that's caused by a high amount
of sunlight.
Despite his existence being a bit misleading, Sparky has a devil of a good
time leading the maroon and gold. The costumed devil can be found on
the ASU sideline and his likeness appears on the University's football
helmets. Update: Sparky will now be featured on the back of the football
helmets
Arizona State's mascot, Sparky, delivers a devilish smile
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University Nickname: Sun Devils
Having a devil of a time, might be one way to describe ASU's quest for
its nickname. Prior to the adoption of Sun Devils in 1946, the school
athletic teams were know as the "Normals." While not very catchy, but
certainly
than the "abnormals", the nickname was an abbreviation for the Territorial Normal School of Arizona. Things
remained "Normal" through the early 1920s.
Oddly enough,the school's next nickname surfaced after a season-opening 1922 loss to a high school team.
Despite falling to Mesa High, the "Normals" were said to have played the game with the tenacity of a bulldog.
With supporters of the school pushing for it to become a four-year school along with the need for a distinctive
athletic symbol, the "Bulldog" nickname became top dog.
World War II would have a dramatic effect on the Bulldog football program. The team was shut down for three
seasons while its members went off to war. While football would return to ASU, the Bulldog nickname
remained missing in action.
A new post-war era began at ASU with the formation of the Sun Angel Arizona State booster organization. The
group which included old Bulldog Boosters sought the opportunity to mark a new beginning for the school.
They made dumping Bulldogs their first order of business and adopted "Sun Devils." The new nickname gave
the school a new image and helped break the leash to once being known as the old Tempe Normal School.
Arizona State Rebrands itself with a bold new look for 2011 and beyond
The return of black to the Sun Devil attitude is a nod to the football teams of the 50's that wore black helmets. That combined with the strength, power and attitude black exudes made it an obvious choice for a third primary color. Additionally, Sun Devil Athletics has long embraced the majesty of the Arizona landscape, making copper, one of the states most recognized resources, a natural choice as an accent color.
Second, Nike developed a custom athletic font called Sun Devil Bold. This font, which is exclusive to Sun Devil Athletics, incorporates unique characteristics intended to represent the horns of its mascot Sparky or the tines of the pitchfork he carries.
Courtesy: Arizona State Athletics
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The Sun Devils New Look A new logo and design Sparky now takes a back seat to a pitch fork on the Sun Devils new helmet design
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Photo courtesy of Arizona State Athletics
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ASU Marching Band Also known as the Pride of the Southwest proudly boasts 400+ members. It's origins date back to 1915 and generates excitement with the playing of the university's fight song "Maroon and Gold", "Go, Go Sun Devils (The Al Davis Song) and much more.
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